Why Eppo
FEATURED CASE STUDY
Coinbase Saves Millions, Reduces Experiment Analysis Time by 40%, and Restores Trust in Experimentation with Eppo
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Accelerate rigorous experimentation
Eppo is the next-gen A/B testing platform enabling teams to 10x experiment velocity while maintaining rigor.
The end-to-end experimentation platform
Experimentation
Warehouse-native architecture powers a world class statistical engine without becoming a black box. Automate experiment analysis while maintaining rigor.
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Feature Flagging
Fast and resilient feature flags for A/B tests, feature gates, controlled rollouts, kill switches, and dynamic no-code configuration. Simple to get started, and built to scale.
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Personalization
Unlock new possibilities in personalization with Contextual Bandits. Automatically optimize user experiences in real-time, or get more value from your AI models.
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Build game-changing businesses with an experimental mindset
Eppo delivers what an experiment-driven culture needs.
10x
Increase in experiments run
99.99%
Uptime for feature flagging config API
5Bn
Daily assignments
The Most Advanced Statistical Engine
Trusted statistical frameworks for analysis—sequential, fixed sample, and Bayesian—all implemented rigorously. Plus we offer the most robust implementation of CUPED variance reduction.
Warehouse Native Architecture
Run experiments from a single source of truth and measure impact on core business metrics. No egressing of sensitive data or shadow warehouse syncs. Optimized to keep data warehouse costs down.
A Team on the Bleeding Edge
Connect with experimentation veterans to optimize your practice. Eppo gives you not only the tooling, but also access to world-class experimenters and the building blocks to nurture an experimentation culture in your org.
Experimentation That's Actually Accessible
Eppo is designed to make it easy for technical and non-technical teammates alike to self-serve experiment setup, monitoring, and analysis—no special knowledge is required.
Loved By Our Customers
Mark Stone
Head of Data and Analytics
“Eppo enables us to get insights that wouldn’t be possible in previous tools. It’s a whole new generation of A/B platform.”
Emily Bartha
Product Data Science Manager
“After switching to Eppo, our Product Managers are spending 50% less time making dashboards and debugging issues, which leaves more time to develop the features our users want.”
Sarah Lillian
Product Data Science Manager
“Rigor, visibility, and transparency. That is Eppo. Eppo puts everyone on the same page.”
Mun Kim
ML Engineering Manager
“Our team is very happy with the way we're running experiments with Eppo across front-end, back-end and Machine Learning use cases.”
Eppo empowers your organization
across diverse workflows
Product Growth
Optimize user onboarding experiences, stimulate viral loops, identify areas to reduce friction, and more.
Feature management
From simple on-off flags to gradual rollouts and full-blown experiments, we make it easy to allocate traffic and test across environments.
AI model evaluation
Build more effective AI products. Evaluate AI models by running experiments with trusted business metrics.
Lifecycle marketing
Better understand how your email campaigns and SMS nudges are helping you increase feature adoption, reduce churn risk, and more.
Highlights from the Blog
Integrations with the tools you love
