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Lifecycle Marketing

A/B test net revenue, not opens.

Measure your CRM/lifecycle campaigns’ contributions to the bottom line.

Level up your CRM/lifecycle marketing efforts

Does this campaign actually help?

Did that email decrease churn or just get clicks? Is texting worth it after the unsubscribes?

See how all your changes help your business

Eppo brings all your testing together to report total impact on metrics like revenue and churn.

Works with your existing tools

Keep testing in Braze, Iterable, Sendgrid, and more; Eppo will upgrade the results.